Our new name is in honor of late loved ones that guided our founders and also would have benefited from the technology we created. Alex’s great aunt Betty “bee” and John’s grandmother Betty played crucial roles in their lives and left lasting impressions on them both.

The BeeCentral name also reflects how our technology mimics a honeycomb. Like the flexible but strong structure of the hexagonal cells that make a full honeycomb, our Honeycomb Hub connects all individual devices together to make one full, cohesive smart home. This allows for easy control and seamless automation.